Data Governance
Better digital experiences powered by trusted data
Easily integrate with your tech stack, resolve identities across devices, and control customer and product data.
Easy to access
Keep trusted data in the right hands with governance and compliance controls that make transparency effortless.
Simple to get started
Put your team in position to uncover customer insights, segment customers, and make faster, smarter decisions.
Seamless to integrate
Our no-code, open platform connects to all your sources, so you can effortlessly bring data in and out when you need it.
Limit data risk, expand productivity
RBAC offers granular control over who can create events, edit taxonomies, download cohorts, launch guides, and watch session replays. Users get exactly the permissions their role requires while everything else stays buttoned up tight.
Data Access Controls
Lock down your data, unlock your insights
Data security you can trust with the flexibility you need. Amplitude’s Data Access Controls empower you to precisely manage who sees what data, ensuring compliance and minimizing risk.
Data Mutability
Data that’s always up to date
With Data Mutability your analytics data stays in perfect sync with changes in your data warehouse. Eliminate data drift by ensuring you're always working from the single source of truth.
Data Assistant
Take the guesswork out of data governance
AI-driven workflows automatically surface data quality issues and recommend fixes. Filters, data merging, and schema controls make it easy to establish and maintain trust.
Profiles
A new dimension of customer intelligence
See your customers in a whole new light. Profiles enable you to join customer profile data from Snowflake or Databricks with existing data in Amplitude for a deeper level of insight.
Unlock the power of your data without compromise
Foster privacy that’s built on trust
Rely on our platform to protect your data and meet your privacy needs.
Make compliance easy and seamless
Keep your business flexible to stay in compliance with new privacy laws.
Control your data with the right tools
Stay in complete control of how data is used across the platform.
Minimize risk by design
Safeguard your data with a privacy program that is proactive and based on privacy-by-design.
Trust your data, trust your decisions
Give data and engineering teams a central hub to plan, transform, and oversee event data without writing code. Empower your org to make better decisions with high-quality data.
Unleash data-driven digital experiences
Optimize acquisition
Get 360-degree visibility into user behavior to target new audiences and accelerate growth.
Drive monetization
Take action on trusted insights to deliver what your customers want and increase conversions.
Improve retention
Unlock insights across your entire data ecosystem to build lifelong customers and boost their lifetime value.
“Amplitude acts as an intuitive and genuine tool for us to perform queries and efficiently create charts and dashboards, apart from directly querying the data warehouse.”
Muhammed Qureshi
Data Analytics Architect, IBM
Getting value from governance
Hear from leaders who’ve enabled better decisions across their organizations through integrated technology stacks and complete, trustworthy, and actionable data.
Connect your data with turnkey integrations and more
Discover more about data
The Modern Guide to Data Governance
Ready to uplevel your data governance strategy in the AI era? Get actionable tips to turn data governance into a competitive advantage.
Data Governance in the AI Era
Learn how to build better frameworks, move fast with confidence, and keep your data from being a black box.
Creating an AI-Ready Data Foundation
To get the most out of AI tools, you need a solid data foundation that’s reliable, clean, trustworthy, and ready. Get actionable steps to build it.