Glossary

Explore our Glossary of common terms in the analytics, product, and growth space. Learn their definitions and view examples.

A

• Abandonment rate
• A/B testing
• Activation rate
• Active user growth
• Ad hoc analysis
• Adoption rate
• Analytics
• Anomaly detection
• Application programming interfaces
• App metrics
• Attribution modeling
• Audience segmentation
• Average order value (AOV)
• Average revenue per user

B

• Behavioral analytics
• Behavioral cohorting
• Benchmarking
• Bounce rate
• Button click

C

• Cart abandonment
• Causality analysis
• Channel attribution
• Churn
• Churn analysis
• Churn prediction
• Churn rate
• Clickstream data
• Click-through rate
• Cluster analysis
• Cohort retention
• Compound annual growth rate
• Conversions
• Conversion attribution
• Conversion funnel
• Conversion rate
• Correlation coefficient
• Cost per acquisition
• Customer acquisition cost
• Customer experience (CX)
• Customer journey mapping
• Customer lifetime value (CLV)
• Customer retention rate

D

• Daily active users (DAU)
• Data cleansing
• Data enrichment
• Data integration
• Data mining
• Data normalization
• Data pipeline
• Data sampling
• Data scrubbing
• Data transformation
• Data visualization
• Deep linking
• Descriptive analytics
• Diagnostic analytics
• Drill-down analysis
• Drop-off rate
• Dynamic segmentation

E

• Engagement metrics
• Event segmentation
• Event taxonomy
• Experiment design
• Exploratory data analysis
• Experimentation

F

• Feature adoption
• Feature usage
• File download
• Forecasting
• Form submitted
• Funnel analysis
• Funnel drop-off

G

• Go to market (GTM) strategy

H

• Heuristic analysis
• Hypothesis testing

I

• In-app messaging

K

• Key driver analysis
• K-means clustering

L

• Lagging indicators
• Leading indicators
• Lifecycle analysis
• Lifetime value
• Link clicks
• Log-level data

M

• Market basket analysis
• Marketing qualified lead (MQL)
• Mean absolute error
• Mobile analytics
• Monte carlo simulation
• Monthly active users (MAU)
• Multichannel attribution
• Multivariate analysis

N

• Navigation click
• Net promoter score
• Net retention rate

O

• Onboarding
• Operating expenses
• Outlier detection
  

P

• Page view
• Path analysis
• Predictive analysis
• Predictive analytics
• Predictive modeling
• Prescriptive analytics
• Product analytics
• Product features
• Product led growth (PLG)
• Product management
• Product roadmap
• Product strategy

Q

• Qualitative data

R

• Real-time analytics
• Regression analysis
• Retention analysis
• Retention curves
• Retention rate
• Return on ad spend (ROAS)
• Revenue attribution
• Root cause analysis

S

• Sales qualified lead (SQL)
• Sentiment analysis
• Session duration
• Sessions
• SQL querying
• Statistical significance
• Survival analysis
• SWOT analysis

T

• Tag management
• Time series analysis
• Time to value
• Traffic sources
• Trigger-based messaging

U

• Universally unique identifier (UUID)
• User behavior analytics
• User engagement
• User feedback loop
• User flows
• User ID
• User onboarding
• User persona
• User properties
• User segmentation
• User stories

V

• Variance analysis

W

• Website analytics
• Weekly active users (WAU)