From Hack Week Idea to a New Way to Ship

At Amplitude, we don’t just talk about innovation—we ship it. That mindset is woven into our engineering culture: rapid prototyping, fast feedback loops, and an obsession with improving how teams build better products and experiences.

Today, we’re excited to introduce the new Releases page—a real-time showcase of every feature and enhancement we ship across the Amplitude Digital Analytics Platform. It’s a transparent look into how we evolve, experiment, and deliver value for our customers every day.

Why we built it

Before this update, we shared major updates through our Platform Updates page. That’s not going away—it’s still the best place for curated announcements and deeper context on the bigger bets we’re delivering against. But we heard from customers and internal teams alike that they wanted a clearer, more granular view of everything we ship.

Our new Releases page is the answer. It’s a living changelog, built for transparency and speed, showcasing new features as soon as they go live—no delays, no bottlenecks. It reflects how we actually work: small teams shipping continuously and iterating quickly based on customer feedback.

What you’ll find on our Releases page

We’re shipping constantly—new functionality, chart enhancements, AI-powered features, workflow upgrades, and under-the-hood improvements that make Amplitude faster and more intuitive. The Releases page highlights all of this, giving customers and prospects a single place to track what’s new, what's relevant, and how fast our engineering culture is moving.

Each entry shares details from the engineers themselves about what they shipped, the value it brings, and how to access it. You can browse them in a timeline, or scroll through the entire log feed. New releases also have permalinks, so you can easily reference updates that are important to you.

Want to share product momentum as a champion or if you're evaluating Amplitude? Check out the timeline view. Are you curious to learn what’s new with Guides and Surveys, or want to track what we’ve shipped for Feature and Web Experimentation? Just scroll down to the feed to filter by category for the releases that are most relevant to you.

Hack Week: From idea to impact

Even more exciting? This page didn’t even exist two weeks ago. Born during our recent Hack Week, this new form of Releases was pitched, prototyped, and launched by a small cross-functional team in a matter of days.

Delivering on that timescale took two things: amazing collaboration between product, engineering, growth, and marketing teams, and AI. Through a combination of vibe coding and engineering expertise, we’re powering the Releases page with an internal AI tool that automates the aggregation and publication of release data.

Going forward, the AI tool also drastically reduces the overhead of maintaining the changelog manually. What could take weeks of coordination is now nearly automatic.

What’s next?

This is just the start. We’ll continue evolving the page—adding more screenshots and GIFs, deeper links to docs, and more. But we’re most proud of what this page represents: how quickly we can go from idea to impact when we empower builders with the right tools—and the autonomy to move fast.

Check out amplitude.com/releases, bookmark it, share it with your teammates, and know that tomorrow, something new will be waiting for you there.