Refine Experiences Faster with Session Replay Everywhere

Digital analytics has traditionally been divided into two worlds: numbers and narratives. Quantitative analytics tell us what is happening—drop-offs in a funnel, churn rates, and conversion trends. But they rarely reveal why these events occur. This gap can leave teams guessing, testing without clear direction, and struggling to connect the dots between user behavior and product experience.

Imagine trying to improve a checkout flow when all you have are numbers: a 40% drop-off rate at the payment page. But why? Are users confused by the pricing? Struggling with a form field? Facing user experience (UX) issues?

Last year, we introduced Session Replay to our best-in-class digital analytics platform, closing the gap between quantitative insights and qualitative understanding. This powerful combination enables our customers to diagnose product issues, improve conversion, and build better digital experiences.

Electronic Arts (EA), one of the top game publishing companies worldwide, uses Session Replay to gain deeper insights into how their Creator Network links creators with content development opportunities. After noticing onboarding fluctuations, they watched replays to identify exact friction points and iterate on solutions that decreased onboarding time by 30%.

While customers like EA loved the power of Session Replay, replays weren’t deeply integrated into all parts of the Amplitude platform. Teams could watch replays alongside their analytics, but they still had to manually connect their insights with charts, experiments, and other workflows.

A new visual approach: Session Replay Everywhere

To truly eliminate gaps and accelerate decision making, we needed to embed Session Replay into every workflow. Session Replay Everywhere ensures that replays are seamlessly integrated into analytics, A/B testing, and surveys—so teams can move from insight to action faster.

With Session Replay Everywhere, we’ve reimagined how teams interact with qualitative insights:

• No more context switching: Replays are embedded right inside your analytics, experiments, and surveys.
• Instant insights, instant action: See replays when and where they matter most, with AI-powered summaries and recommendations for what to do next.
• A new way to do analytics: By combining structured event data with real user experiences, you now get a full picture of user behavior.

How Session Replay Everywhere transforms your workflows

Onboard new users with visual analytics

User onboarding is often a black box. Funnel analysis can show you where the drop-off is happening, but understanding why and being able to improve the experience is nearly impossible if you can’t see what your users are doing before they drop off.

With Session Replay Everywhere, you can now see what users are doing directly from your funnel chart without switching pages or tools. Within the replay, we provide an AI-generated summary of user drop-offs, and highlight trends, sentiment, and recommendations. We also make it easy to take action and resolve drop-offs using a guide, survey, or experiment—all in our fully integrated platform.

See why users are dropping off—along with AI-powered summaries—directly from your chart.

Drive monetization with smarter experiments

Converting free to paid users requires constant experimentation and innovation. Identifying what to experiment and seeing why users check out—or abandon their carts—is essential to improving checkout conversion and growing revenue.

With Session Replay, you can see why users drop off during checkout directly within your funnel analysis, so you can easily identify what you want to test. Once your experiment is up and running in Amplitude, you can then watch replays directly from your experiment and visualize the end results—empowering you to confidently make improvements that will drive the best results.

Ensure experiments are instrumented properly and see results brought to life.

Personalize experiences without the guesswork

Personalization is essential to building impactful experiences that drive engagement and higher conversion rates. Unfortunately, it often takes multiple tools to manage every aspect of personalization—analytics, audience segmentation, guides, surveys, banners, and more. But what if you could manage and validate your personalization strategy in one place?

With Session Replay, you can now ensure that your personalization strategy works. Whether you’re reviewing your audience segments, your latest experiment results, or a newly built survey, you can rapidly consume replays across our entire platform—so you’re never second-guessing the impact.

See what your users were doing before and after their survey to get the full story.

Why now? A different approach to event-based analytics

Traditional analytics tools weren’t built to provide visual context. They rely on structured event taxonomies with pre-defined event tracking (e.g., ‘button clicked’), which can be time-consuming to set up and maintain. With Amplitude Session Replay, you can capture replays of user engagement with or without a rigid event taxonomy—while maintaining data privacy and security controls.

Session Replay Everywhere takes it one step further by embedding visual replays directly into your analytics, experiments, survey responses, and audience building. And AI-powered insights help surface what matters most—without requiring you to sift through every replay.

By combining structured event data with privacy-conscious session replays, we’re redefining what digital analytics can do—helping teams move faster while keeping user data secure.

Available for every customer across all plans

Session Replay is available to all Amplitude customers. We’re also excited to announce mobile Session Replay availability. Learn more here.

With this launch, we’re taking another step toward our vision of a truly integrated, end-to-end digital analytics platform.