A New Gold Standard: How Tickertape Doubled Revenue with Smarter Analytics

In India’s fast-paced financial industry, change is the only constant. With regulatory adjustments, fierce competition, and lightning-fast technology, the landscape is permanently shifting. Since I have been driving the product team at Tickertape, I’ve learned that staying afloat isn't enough to succeed—you need to stay ahead of the curve and constantly innovate to delight the users.

Tickertape is a platform providing tools for stock analysis, portfolio management, and financial education. Since assuming the responsibility of the overall product, my primary objective has been to establish Tickertape as a reliable platform that enables users to make confident and well-informed investment choices. However, the platform was grappling with conversion and retention challenges, which posed a significant obstacle to its growth.

This is when we turned to Amplitude. They helped us identify our most valuable features and maximize revenue conversion. In doing so, Amplitude helped us isolate key understanding through the data, which enabled us to curate tailored journeys to maximize our business goals.

65% increase in subscription renewal rates with smarter analytics

Our first priority was addressing retention. I strongly believe that driving growth is pointless if you’re trying to fill a leaky bucket. With Amplitude Analytics, we realized that our session retention—a key metric that measures how long users stay and interact with our tools—was quite low, and a significant share of users were dropping off shortly after logging in.

This was game-changing. While we had developed reasons for users to choose us, we still had to offer reasons for them to stay. If users aren’t regularly engaging with the platform, they won’t renew their paid subscriptions, no matter how many great features we have.

Our analysis revealed that investors required specific, actionable insights at various times throughout the day. They needed a market summary before the market opened, real-time price action alerts during trading hours, and a portfolio summary at the end of the day.

This insight inspired us to create Stock Alerts, a feature designed to deliver timely and relevant notifications including pre-market summaries, live updates during trading hours, and post-market updates.

As a result, platform engagement and retention started improving. In addition to this, we undertook multiple additional initiatives to improve the metrics including targeted communication and relevant stories for the user. By focusing on improving session retention, our renewal rates climbed to an all-time high of 65%, significantly increasing our total revenue.

From good to game-changer: Enhancing user favorites

Here’s what I've learned: When you lead a product, you can either spend your resources improving underperforming features or double down on the tools your users already love. I firmly believe in doubling down. But first, you need to know what those winning features are—and, without the right tools, that may be trickier than it sounds.

At Tickertape, we offer two subscription tiers: the Free Plan, with essential features, and the Pro Plan, which unlocks advanced tools like in-depth portfolio analysis, stock scorecards, advanced screeners, and more. Thanks to Amplitude, we mapped out exactly how many subscriptions each feature drove, comparing them side by side to let the numbers paint the picture. Which features kept people coming back? And what convinced our free users to become paid subscribers?

Through feature-specific dashboards, we discovered a clear winner: our Portfolio Analyzer, a tool that helps users evaluate their investment portfolio by providing analysis of its performance and diversification. Once users tried it, they were significantly more likely to subscribe to our Pro Plan.

Following our philosophy of doubling down on what works best, we returned to the drawing board to improve Portfolio Analyzer. We revamped the tool, improved the interface, and added detailed mutual fund analytics, turning what was already a great feature into one of the market’s most comprehensive yet user-friendly portfolio analysis tools.

Checkout improvement: Driving conversion

Focusing on our Portfolio Analyzer feature significantly boosted paid conversions, reflecting its value in attracting users to our platform.

However, we noticed that the conversion rate from the pricing page was not performing optimally. By analyzing the purchase journey funnels in Amplitude, we discovered that users who applied a coupon code were converting at twice the rate of others. Yet, the coupon discovery process was hidden behind an extra click, making it difficult for most users to see available coupons upfront.

This realization was a game-changer. We understood the need to improve coupon code visibility. By redesigning the pricing page to prominently display active coupons, we dramatically increased the percentage of users applying them. This change led to an impressive ~60% increase in the overall conversion rate.

Data-driven decisions: The key to 2x revenue growth

The impact of our data-driven approach has been transformative, and Amplitude is a key tool that helps us take this approach. This data-driven approach to product decisioning has contributed to growing our active subscriber base by 80% and doubling our monthly revenue run rate (MRR) in the last 12 months—a remarkable shift in our business trajectory!

With the continued support of Amplitude’s team—particularly our customer success manager, Satya Sundar Akkinapragada—we’re now focusing on our next challenge: creating personalized user experiences that adapt to different customer segments.

Building Tickertape has taught me that success isn’t just about having great features—it’s about understanding exactly how your users interact with them and continuously evolving to meet their needs.