Upgrade from Adobe to Amplitude
Amplitude vs. Adobe Analytics
Adobe Analytics is a legacy platform built for specialists. Amplitude is the AI analytics platform that enables teams to self-serve customer insights, automate workflows, and optimize through native experimentation.
Why enterprise businesses choose Amplitude over Adobe Analytics
Take action natively and across your stack
Target guides, experiments, agentic workflows, and cross-channel with real-time cohorts and automation.
Improve experiences with qualitative insights
Session replays, surveys, AI feedback, agent analytics, and agent connectors add critical context.
Unblock insights for every team
Everyone at your company can learn easily and quickly with self-serve reporting and AI-assisted insights.
Set up fast and maintain without stress
Deploy fast, automate quality, enrich data retroactively, and keep analytics in sync with warehouse changes.
“We had been an Adobe shop forever…We’ve evolved into a digital company, and we needed tools that would support our organization as it grew more diverse and complex.”
Senior Technical Product Manager
Anonymous, Pulitzer Prize winning digital media network
Amplitude
Adobe Analytics
What’s the difference between Amplitude and Adobe Analytics?
Amplitude
Adobe Analytics
See Amplitude in action
Get real-time, full-journey customer data with Amplitude Analytics.
Experimentation
Test your website, app, and native guides
Session Replay
See why users do what they do
Activation
Personalize and target with ease
Agents
Ask, assign, and optimize
Results from real Amplitude customers
Intuit (QuickBooks)
Identified invoicing challenge and doubled number of invoices paid on time.
Cars Commerce
Improved form submission rates by identifying the root cause of submission errors.
FINN
FINN switched from Adobe Analytics to Amplitude and experienced record adoption.
Canal+
Canal+ used retention insights from Amplitude to boost conversion by 3x.
IBM
Following the numbers in Amplitude reduced time to conversion by 20%.
Walmart
Unified customer data across grocery and general merchandise apps.
Who should switch from Adobe Analytics to Amplitude
Amplitude reimagined analytics for the AI era, helping teams move faster on the right opportunities.
Amplitude’s platform is best for product, marketing, growth, and engineering teams who need to quickly find optimizations and improve customer experiences in real-time with experimentation, guides, integrated channels, and connections to AI-first LLMs and development software.
If your Adobe setup relies on a few analyst experts working overtime to fix data quality and respond to ad hoc requests, Amplitude removes that pain and lets you scale faster.
Migrating off Adobe Analytics is easier than you think
Expertise to get you going
Proven migration resources
Enablement action plans
Affordable pricing
Ready to optimize faster?
Frequently Asked Questions
Adobe Analytics is a legacy tool with a steep learning curve, built for specialists and demanding heavy setup and reporting overhead. Amplitude is an AI analytics platform that surfaces quantitative and qualitative customer insights, automates workflows, and powers native experimentation for digital analysts, product, growth, and marketing teams.
For teams that want their analysts driving strategy instead of manual upkeep, Amplitude is the stronger fit. It covers the full customer journey across web and mobile, tracks quantitative and qualitative performance, updates historical data retroactively, and includes AI agents that automate routine reporting so analysts can focus on the questions that move the business. Amplitude also enables product, growth, and marketing teams to self-serve customer insights and build targeting that works across every channel. Adobe focuses on web analytics and keeps analysts tied up in a backlog of tickets and stakeholder requests.
Yes. Amplitude replaces Adobe Analytics for digital and product analytics, and adds experimentation, session replay, and activation in one platform. Analysts keep full ownership of the data, but Amplitude enables more advanced collaboration and experimentation, freeing analysts to spend more time turning insights into action across the business.
Adobe Analytics uses custom, quote-based enterprise pricing with no public rates, and cost tends to climb with implementation and ongoing services. There are also hidden costs like implementation consultants and a separate RT-CDP subscription for activation. Amplitude provides clear packaging and offers a free plan with 2 million events per month, so teams can start at no cost and scale on transparent tiers. Amplitude also offers unlimited AI usage for analytics or custom agents.
Migrating is more straightforward than most teams expect. Amplitude provides experienced implementation partners who have helped migrate Adobe Analytics setups before, migration guides and on-demand training, and can import and enrich historical data retroactively so you don't lose past reporting.
Moving to CJA doesn't solve the underlying problems. It requires a full re-implementation while carrying over many of the same pain points. Data governance stays inconsistent across a mix of AEP-native and legacy technologies, analysts stay buried in manual reporting instead of higher-value analysis, and audience syncing still depends on RT-CDP as yet another connected tool. CJA's AI assistant can build basic charts and answer simple questions, but it falls well short of the agentic automation that lets analysts spend their time on impact instead of upkeep.
Companies switch from Adobe to Amplitude to free their analysts from manual reporting and let them focus on the analysis and experimentation that drives business impact, to access qualitative insights alongside performance data, and to cut tool and service costs. By switching from Adobe to Amplitude, companies can transform their business to thrive in the AI era: teams move from tedious manual reporting to driving change.