Scale Conversion Rate Optimization with One Connected Platform

Imagine you’re a growth marketer at an ecommerce company, and you’ve just discovered your landing page conversion rates are down. You dig through confusing dashboards and reports, struggling to piece together fragmented customer journeys to understand where your funnel is falling flat.

After days of searching, you eventually identify a new landing page test to run—but now you’re stuck. You need to wait for engineering to get to your request.

They finally do, and two weeks later, you’re ready to analyze the results. But the metrics in your experiment tool don’t match what you see in your analytics tool, leading to internal debates and lost confidence in your conversion rate optimization (CRO) investments.

And you’re back at square one.

Digital experiences are more critical than ever

A recent study found that 53% of consumers will decrease or entirely stop spending after just one bad experience. With stakes this high, growth teams and web product managers (PMs) are pressured to optimize every web experience. Yet experimentation is rarely straightforward or accessible.

Legacy experimentation tools are often overly complex and slow down site performance, forcing marketers into a frustrating dependency on their engineering teams. This stalls momentum, wastes time, and burns out engineers with constant ad hoc requests.

It also leaves your organization at serious risk of delivering poor web experiences and harming conversion rates.

With our latest launch, Amplitude Web Experimentation helps growth marketers and web PMs scale self-service experimentation with more flexibility, control, and precision without overburdening engineering teams.

From small tests to scalable conversion rate optimization

Marketers need smarter, scalable experimentation without the guesswork. Our new investments in web experimentation unlock no-code testing capabilities built to scale—giving teams the insights they need to know what works, what doesn’t, and how their CRO investments impact the entire customer lifecycle.

Visual experiment editor enhancements

• Move elements with clicks, not code: Quickly move page elements without needing code.
• CSS within visual editor: Easily craft variants using CSS to add shading, borders, spacing, and more—right from the visual experiment editor.

Workflow enhancements

• New experiment runs: Restart or schedule experiments seamlessly, accelerating testing cycles.
• Test and preview improvements: Easily save and share variants for faster QA before the test rolls out.
• Control variant editing: Keep testing quickly by iterating on winning variants and defining them as the control for your next experiment.
• Targeting by cohort: Target by behaviors or properties to deliver more personalized web experiences.

More control for more scenarios

• Navigation mode: Optimize key multi-step journeys or components that live on multiple pages.
• Page views and object triggers: Get more flexibility to make changes to components that exist on more than one page. And easily trigger experiments when an element appears on page for more precise A/B tests.
• Multiple injections: Use the custom code editor in more than one element in your experiment variant.
• Mutual exclusion groups: Scale experimentation and eliminate colliding tests by ensuring that experiment traffic does not overlap.
• Holdout groups: Remove a set of users from your experiment to better understand the impact of experimentation on the rest of your users.

Accelerating CRO velocity with one platform

Amplitude’s no-code experimentation capabilities equip growth marketers and web PMs to quickly optimize experiences without relying on constant engineering support. Here’s how:

• Rapidly uncover user struggles and iterate faster: Combine frustration analytics, Heatmaps, and Session Replay to immediately highlight problem areas in your funnel. Build no-code experiments to eliminate friction and optimize your funnel.
• Real-time optimization: Dig deeper into real-time behavioral data to understand which segments are your highest value users. Target these users with better messaging, engaging calls to action, relevant content, and personalized experiences to boost conversion rates in real time.
• Streamline critical flows with confidence: Use navigation mode to test and optimize multi-page scenarios and deliver better personalization. Target by behavioral cohorts to maximize the impact of key user journeys and drive wins with greater certainty.

Move from frustration to growth

Let’s return to our growth marketer example: You start your day and immediately pinpoint where customers struggle based on clear insights from your digital analytics platform. By midday, you’ve used the same platform to set up an impactful experiment targeting your most important user segment—without waiting for engineering.

Once the test reaches statistical significance, your team quickly verifies the results, and instead of debating, you’re celebrating clear, measurable improvements in conversion rates.

Amplitude doesn’t just simplify experimentation—it transforms marketing teams from frustrated troubleshooters to empowered growth drivers. By unifying data, insights, and action in one intuitive platform, Amplitude ensures every marketer can optimize confidently, efficiently, and at scale.