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3 Ways Amplitude Helps Data Scientists Achieve More, Faster

Amplitude streamlines forecasting, experimentation, and root cause analysis to gain faster, more accurate insights.
Product

Feb 27, 2025

4 min read

Jennifer Rudin

Jennifer Rudin

Senior Data Strategist, Amplitude

A figurative mountain of data on a pink background

Data scientists are the driving force behind extracting actionable insights from massive datasets, building predictive models, and enabling smarter decisions from the top down. But as datasets grow larger and problems become more complex, the challenge for data scientists lies in achieving the same goals more efficiently. Amplitude’s advanced tools empower data teams to uncover insights faster, easier, and with greater precision.

Your data scientists empower you daily. Here are three ways to return the favor and empower them with Amplitude.

1. Faster, more accurate forecasting

Forecasting accuracy is crucial in the high-stakes world of data science. However, anomalies like unexpected spikes, drops, or inconsistencies can disrupt even the most sophisticated models, leading to wasted time and unreliable predictions.

How Amplitude helps:

  • Flexible analytics: Amplitude is designed to analyze trends seamlessly. Data scientists use it to transform those trends into specific segments, track key metrics, and uncover nuanced patterns. By streamlining complex analyses, Amplitude reduces the time needed to generate reliable forecasts.

With Amplitude, data scientists can deliver faster, more precise forecasts grounded in high-quality data.

2. Rapid root cause analysis

When metrics deviate from your expectations, it’s crucial to identify the root cause quickly. It might be an anomaly, a change in user behavior, an issue in the data pipeline, or another unanticipated issue. Data scientists need clear, actionable insights to address those disruptions and refine their models.

How Amplitude helps:

  • Charts that tell the story: Amplitude’s advanced visualization tools highlight where, when, and why metric shifts occur. By zooming in to specific timeframes, data scientists will be able to understand the context behind those changes and uncover key insights about user behavior or data anomalies.
  • Anomaly detection: Amplitude combines anomaly detection with granular metrics analysis, which helps data scientists pinpoint the underlying causes of unexpected changes. Whether it’s a system bug, a data collection issue, or a behavioral shift, you’ll gain the clarity needed to resolve issues faster.
  • Session Replay: Amplitude’s built-in Session Replay feature provides complete visibility into the customer journey by revealing qualitative insights from your quantitative data. You can see digital experiences to find bottlenecks and take decisive action.

With Amplitude, data scientists can investigate and resolve metric changes more effectively, accelerating the troubleshooting process and enabling teams to focus on improvements.

3. Quicker experimentation and testing

Experimentation is central to data science, whether through A/B tests, multivariant analyses, or iterative optimization. However, experiments can quickly become bogged down by outliers or inconsistencies, leading to unreliable conclusions and slower decision-making.

How Amplitude helps:

  • Dimensional analysis: Amplitude’s robust dimensional analysis tools allow data scientists to segment datasets across multiple variables, ensuring granular and precise experimental analysis. By isolating the most impactful variables, teams can draw actionable conclusions faster.
  • Winsorization support: Outliers can distort experimental results, but Amplitude’s winsorization support caps extreme values at reasonable levels. This technique leads to more reliable results, faster iterations, and more confident optimization.

Amplitude streamlines the experimentation process, allowing data scientists to iterate quickly and gain clearer, more actionable insights.

Turning data into action: A hypothetical use case

Imagine you check your analytics dashboard and spot a red flag—purchases are down 12% week-over-week. Something’s off. Here’s how Amplitude gets you back on track.

Step 1: Find the issue

When you dig into the root cause, you notice users lingering on the checkout page but not completing purchases. Session replays reveal the underlying cause: a prorated pricing error, making totals appear too high.

Step 2: Test a fix

Your team patches the issue and runs an experiment—50% see the patch, 50% don’t. The result? A 7% lift in conversion rate. You roll it out to all users.

Step 3: Measure the impact

Over 12 weeks, purchases climb, and you outperform last year’s numbers. Thanks to Amplitude’s qualitative and quantitative insights, you caught the answer fast—and turned it into a win.

The power of Amplitude: How it all comes together

By integrating powerful anomaly detection, dimensional analysis, advanced charting, and real-time data monitoring, Amplitude enables data teams to work smarter, faster, and with greater precision. Here’s how it all adds up:

  • Automated insights: Amplitude automates complex analytical processes, significantly reducing the time spent preparing and wrangling data.
  • Real-time monitoring: With continuous anomaly detection, teams can identify and address issues before they escalate, ensuring data integrity and accuracy.
  • Enhanced efficiency: Streamlined forecasting, experimentation, and root cause analysis help data scientists deliver insights faster and improve business outcomes.

Amplitude empowers data scientists to achieve more with less, accelerating insight and improving decision making. With tools designed for faster forecasting, streamlined experimentation, and transparent root cause analysis, Amplitude ensures that data teams can stay ahead of challenges and drive meaningful results with precision and speed.

Ready to empower your data scientists with Amplitude? Get started for free.


About the author
Jennifer Rudin

Jennifer Rudin

Senior Data Strategist, Amplitude

More from Jennifer

Jennifer is Amplitude’s Sr. Data Strategist, focused on integrating Amplitude into her everyday work. Her intentions are to break down data silos, increase data literacy, and build confidence in our internal data infrastructure.

More from Jennifer
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