Amplitude + Twilio Segment: The Faster Route to Better Customer Experiences

Trying to understand your customers without connected data is like trying to navigate with a blurry map. You might know the general direction, but you’re missing the key turns, detours, and warning signs. By the time you realize where you went wrong, your users are already gone.

Amplitude + Twilio Segment gives you the map and the GPS navigation. Twilio Segment charts every customer interaction across platforms. Amplitude interprets the path, surfaces roadblocks, and helps you choose the best route forward.

Together, our new partnership is an unbeatable combination that'll get you where you need to go: a truly comprehensive understanding of your customers.

Twilio Segment: Drawing the full map

WIth over 450+ data sources and destinations, Twilio Segment captures every digital interaction—pageviews, button clicks, signups, app sessions—and connects them into a complete, unified view of each customer. It creates the full journey map, pulling in data from web, mobile, backend systems, and more.

Imagine a customer discovers your product through a mobile ad, signs up on your website, engages with a few onboarding features, and later returns via email to make a purchase in your app.

Without Twilio Segment, that journey might look like four disconnected blips—a random pattern of one-off events. With Twilio Segment, it’s a single, connected path. You can see that the initial visit led to a signup, which led to feature exploration, and ultimately to conversion. You see one user completing a single journey across devices, channels, and time.

That’s the power of a complete map: you don’t just know where your users are. You understand how they got there, what motivated them, and what they’re likely to do next.

Amplitude turns the map into a navigation system

Amplitude takes that mapped customer journey and helps you understand how users are behaving, where they’re getting stuck, and how to help them. It highlights the high-traffic routes, the confusing intersections, and the paths that lead to conversion or churn, then lets you dig into patterns, test changes, and guide users more effectively at every step.

With tools like Analytics, Experimentation, and Session Replay, Amplitude helps you act—not just observe. You can dig into behavioral patterns, test changes, and guide users more effectively at every step.

Imagine your Twilio Segment map shows a surge of users landing on your product onboarding flow. Amplitude helps you see that many of them stall when they’re asked to set up a profile.

Why is that happening? Amplitude gives you the tools to find out instantly. You can dig in with Session Replay to watch what users are doing. From there, generate a hypothesis: maybe they’re confused by the form layout or dropping off on mobile. Next, spin up an experiment, simplify the step, and see if you can increase completions.

That’s the difference between watching the journey and optimizing it in real time. With Amplitude, you’re not just tracking where users go—you’re proactively guiding them toward better outcomes.

What Amplitude + Twilio Segment means for you

1. Accurate, unified data you can trust

Twilio Segment ensures that the data flowing into Amplitude is accurate and consistent. That means your teams—across product, growth, and marketing—are looking at the same user profiles and the same metrics, without second-guessing the source.

2. Faster insights, quicker action

Once Twilio Segment is connected, Amplitude automatically tracks your events and generates insights. You’ll be alerted to dropoffs, engagement spikes, or revenue trends within minutes. That gives you more time to focus on what matters: making decisions and taking action.

3. Personalization that’s actually personal

When you combine unified profiles from Twilio Segment with real-time behavioral insights from Amplitude, you can do much more than just send personalized emails. You can tailor onboarding flows, recommend features based on usage patterns, or re-engage users before they churn.

Prebuilt dashboards: Your destination guide

Even with a map, you still need guidance about what to focus on first. That’s where Amplitude’s prebuilt Twilio Segment dashboards come in. Think of them like your travel guides—turning raw data into clear, step-by-step directions you can follow without hesitation.

These dashboards aren’t just generic plug-and-play templates. They’re built with specific industries and use cases in mind—so whether you’re running an ecommerce business, a fintech app, or a content platform, you get specific insights that matter to you.

Say you’re leading growth for a subscription-based app. You can connect Twilio Segment to Amplitude, and right away, the prebuilt dashboard shows you that new users who complete two specific onboarding actions within their first session are 3x more likely to subscribe within a week.

Without writing a line of SQL, you know which behaviors to encourage. You can update your onboarding flow to encourage those actions. Later, when you check the same dashboard and see a lift in trial-to-paid conversions, you won’t have to guess why. The dashboard makes sure you are never flying blind.

How teams are using Amplitude + Twilio Segment

Regardless of the industry you are in, Twilio Segment and Amplitude can help your team see where users are headed and guide them there more efficiently.

• In e-commerce, the path from discovery to checkout can be full of friction points. Twilio Segment will give you the full view of how customers move through your funnel, and Amplitude can highlight exactly where they’re dropping off.
• In the media space, where it’s all about identifying the content that drives engagement and retention, Twilio Segment and Amplitude can help you track how different audience segments interact with your content. You’ll understand what draws them in, what keeps them engaged, and where they lose interest.
• In fintech, building trust is critical, especially when you’re dealing with loan applications and other banking processes. Twilio Segment and Amplitude can help you analyze user activation flows and identify where momentum slows.

Ready to hit the road?

Amplitude + Twilio Segment gives you a clearer map of your user journey and a smarter way to navigate it. You’ll see where your users are, where they’re headed, and which steps will guide them more effectively.

There are few things more frustrating than getting lost. Amplitude + Twilio Segment is the navigation system you need to make sure you, and your users, never get lost again.