Year in Review: How Amplitude Data Drove Business Impact in 2024

2024 was another big year for Amplitude. We launched new products like Session Replay and Web Experimentation. With Amplitude Made Easy, our reimagined platform experience, we radically simplified how teams uncover insights and take action. We re-platformed to run natively on Snowflake, empowering customers to analyze behavioral and enterprise data side by side without the hassle of moving or transforming data.

Our Command AI acquisition helped us bring AI-powered user assistance to Amplitude. This technology means teams can guide users with personalized, intuitive prompts—making it easier than ever to drive the outcomes they want. Through partnerships with companies like Hubspot, we integrated with even more tools that our customers use every day. And we were thrilled to be named the only leader for feature management and experimentation in the 2024 Forrester Wave™.

We’re really proud of that. But honestly, what we care about the most is how we help our customers move the needle. We want to equip any organization with data they can trust, so teams can confidently make more strategic decisions, pivot when needed, and ultimately drive growth.

As we look to the year ahead, I’m so energized as I reflect on some of the monumental wins we helped customers achieve in 2024. Let’s take a look at what we accomplished together.

3,825,063 questions answered

So many people think they have to be an SQL pro or analytics whiz to make sense of data. But we want anyone in an organization to have the insights they need to move work forward—without relying on an overstretched data team. When more people within an organization have the power to use data and analytics, they can make faster, more effective business decisions, be more productive, and grow their competitive edge in a cutthroat market.

In 2024, we helped our customers answer nearly four million questions. One especially impactful story that I love to share is about the folks at Drata, a leading compliance platform. The Drata team wanted to optimize their onboarding flow to get customers up and running faster, so they came to Amplitude to ask: What’s stopping people from getting through onboarding?

By combining Amplitude Analytics data with customer feedback, Drata learned that certain users struggled to complete the onboarding process, which slowed down the rest of the organization. Regardless of their role, these users followed the same onboarding steps, which meant some people had to complete requirements that were unnecessary to their position. For example, a consultant joining a company doesn’t need to install and use every app the in-house team uses.

Based on this insight, the Drata team developed exclusion options so that customers can tailor their own onboarding flow to different users and groups, saving time and increasing efficiency. Customers jumped on the feature: Drata expected a few hundred customers would adopt it, but over 2,000 customers got on board, implementing around 13,000 exclusions.

So what’s next? Increasingly, users want to skip the process of building charts and dashboards—they just want to get to the answer. That’s why we built Ask Amplitude, our AI-powered assistant that helps users ask and answer questions in plain natural language. Since shipping it this fall, over 60,000 questions (equating to a 605% increase!) have been answered with Ask Amplitude.

18,810,000,000,000 events ingested

Data is the key to unlocking growth. By ingesting and analyzing a wealth of data, you gain a holistic view of your customers’ behaviors so you can make smarter decisions. With diverse data sources at your fingertips, you can uncover actionable insights, spot patterns, and deliver personalized experiences at scale.

In 2024, the Amplitude platform ingested nearly 19 trillion events—yes, you read that right—trillions. These events came from a ton of places—instrumented via our SDK; from CDPs like Segment and Telium; from data warehouses like Snowflake, Databricks, Redshift, and Big Query; and from several marketing systems including Braze, Iterable, Google, Facebook, and many others. Our customers were able to deliver more tailored interactions, seamless journeys, and solutions that truly meet end-user needs—all of which help drive retention, satisfaction, and loyalty. 

90,195 new experiences tested through experiments

It’s no surprise that organizations who test their assumptions and analyze the numbers to inform their decision-making drive more ROI. That’s why we’re thrilled to see our customers run a lot of experiments—in fact, over 90,000 new experiences were tested through experiments just this year.

A+E, a multinational broadcaster, uses Amplitude Experiment to boost viewer engagement. When the team was grouping episodes into “best of” collections, they were concerned that showing just highlights might turn off viewers who wanted to watch a series from the beginning. So they ran an A/B test in Amplitude—the first test showed an overview of TV series, movies, or specials, while the second featured individual episodes. After discovering that users engaged more with content when they saw the overview first, even if it took a few more steps to get to the first episode, they updated the homepage design and increased engagement significantly.

31,863,238 total replays captured 

We launched Session Replay in February 2024 to help our customers get a clear picture of what their customers love, where they get hung up, and how to drive engagement. Session Replay enables you to watch a visual rendering of how users interact with your product so you can understand what’s causing friction and uncover new user needs and feature ideas. I was blown away when I discovered that since the beginning of the year, our customers have captured nearly 32 million replays!

Here at Amplitude, we use our own Session Replay product to inform our product development process. For example, after launching a self-service checkout flow for our new Plus plan, we used Session Replay to identify any friction points. Jules Lee, our Principal Product Researcher, quickly identified when customers deviated from the intended flow or became distracted by something else during the experience. With Session Replay, we were able to devise a new user flow, test it before rollout, and improve conversion rates. 

Unlock qualitative insights with Session Replay in just a few clicks—watch a session to learn how.

795,372 easy analyses powered by templates

Analytics should be easy for anyone to use right out of the box. That’s why we’ve teamed up with industry experts to create a comprehensive gallery of analytics charts and dashboards for everyday use cases tailored to different industries. Templates enable Amplitude customers to reduce the analytics learning curve and quickly gain insights so they can make data-driven decisions faster. In the gallery, you’ll find templates for topics like top key performance indicators, acquisition, activation, retention, and more

In 2024, we were thrilled to see our customers use templates over 790,000 times, demonstrating how critical it is for anyone within an organization to be able to easily use data and analytics in their daily roles. Some of our favorite use cases this year were:

• To help users move from signing up to taking action, Elena Verna, VP of Product at Dropbox, created the Topline Activation KPI Dashboard.
• To support teams in auditing and improving monetization strategy, Kyle Polar, Operating Partner at OpenView, created the Feature Monetization Dashboard.
• To make reporting on critical product usage metrics easier, Olga Berezovsky, Amplitude’s Head of Data & Analytics, developed the Mobile Subscription App Engagement and Retention Dashboard.

Explore more templates in the gallery.

Bring on 2025

With 2025 just around the corner, we’re so excited to help more companies unlock the power of their data to build better products for their customers. Stay tuned for more updates in the year ahead as we release our Session Replay Heatmap capability (now in beta), Guides and Surveys, and much more.