Ibrahim Bashir has been building and shipping software for over 20 years. A former VP of Product at Amplitude, he also scaled Box's platform ecosystem, Twitter's service infrastructure, and Amazon's Kindle business. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built ecommerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and the craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.