Mallory Busch, Sr. Content Marketing Manager, Amplitude

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Image of Mallory Busch

Mallory Busch

Former Senior Content Marketing Manager, Amplitude

Mallory Busch formerly ran the Amplitude blog, frequently named a best blog for product managers. She also created AmpliTour, the live workshop for beginners to product analytics and 6 Clicks, the Amplitude video series. She produced the Flywheels Playbook, wrote The Product Report 2021 and produced The Product Report 2022. A former developer and journalist, Mallory's written work and coding projects have been published by TIME, Chicago Tribune, and The Texas Tribune. She graduated from Northwestern University.

Posts by Mallory

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What Is Behavioral Analytics? Definition, Examples, & Tools

Apr 7, 2025

16 min read

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What Is Product-Led Growth? Strategy, Metrics, & Examples

Apr 7, 2025

15 min read

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Digital Transformation Case Studies: 3 Successful Brand Examples

Aug 8, 2024

14 min read

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22 Product Management Books for PMs in 2024 (by Category)

Jul 19, 2024

17 min read

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7 Product-Led Growth Companies Paving the Way in Tech Today

Aug 31, 2022

11 min read

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14 Best Product Management Tools (Plus Tips from Senior PMs)

Jul 29, 2022

12 min read

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5 Diagrams That Explain Product-led Growth (& Bonus Worksheet)

Jul 21, 2022

12 min read

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Google Analytics 4: What You Need to Know

Jul 20, 2022

12 min read

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7 Growth Marketing Skills You Need in 2022

Jun 21, 2022

24 min read

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6 Essential Digital Optimization Skills You Need

May 16, 2022

9 min read

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Digital Optimization vs. Digital Transformation Explained

Apr 11, 2022

8 min read

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What is Customer Lifetime Value (CLV)? Definition & Formulas

Jan 21, 2022

13 min read

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