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Image of Franciska Dethlefsen
Franciska Dethlefsen

Former Head of Growth Marketing, Amplitude

Franciska is the former Head of Growth Marketing at Amplitude, where she led the charge on user acquisition and PLG strategy and execution. Prior to that, she was Head of Growth at Iteratively (acquired by Amplitude) and before that Franciska built out the marketing function at Snowplow Analytics.

Posts by Franciska

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Read 
Product
Free Analytics Templates: Introducing Amplitude's Template Gallery

Sep 10, 2024

6 min read

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Read 
Product
How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies

May 2, 2024

7 min read

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Read 
Insights
A Definitive Guide to Improving Data Hygiene Across Your Organization

Dec 22, 2022

7 min read

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Read 
Insights
Who Should Really Own Your Tracking Plan?

Dec 21, 2022

12 min read

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Read 
Insights
Why data teams struggle with data validation (and how to change that)

Dec 18, 2022

11 min read

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Read 
Insights
Popular Data Validation Techniques for Analytics & Why You Need Them

Dec 18, 2022

12 min read

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Read 
Insights
Why Is Data Validation Important?

Dec 17, 2022

8 min read

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Insights
Why It’s Important to Map Data Dependencies and How To Get It Done

Dec 17, 2022

10 min read

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Read 
Insights
Best Practices to Follow When Creating or Evolving Your Analytics Tracking

Dec 15, 2022

9 min read

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Read 
Insights
How to Choose the Right Tracking Plan Template

Dec 14, 2022

7 min read

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Read 
Insights
Common Event Tracking Pitfalls and How to Avoid Them

Dec 12, 2022

8 min read

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