
Adam Greco
Former Product Evangelist, Amplitude
Adam Greco is one of the leading voices in the digital analytics industry. Over the past 20 years, Adam has advised hundreds of organizations on analytics best practices and has authored over 300 blogs and one book related to analytics. Adam is a frequent speaker at analytics conferences and has served on the board of the Digital Analytics Association.
Posts by Adam

Amplitude Google Ads Integration
Apr 3, 2025
7 min read

Data Evolution: Haven's Journey from Google Analytics to Amplitude
Dec 18, 2023
7 min read

Triaging Digital Analytics Requests
May 23, 2023
7 min read

Bringing Product Insights into Marketing
May 8, 2023
16 min read

Digital Analytics Total Cost of Ownership
May 2, 2023
18 min read

What if All Users Were Anonymous?
Apr 23, 2023
12 min read

The Significance of Data Governance in Digital Analytics
Apr 16, 2023
14 min read

Digital Analytics: What’s the Intent?
Apr 4, 2023
5 min read

Industry Shift from Marketing to Product Analytics
Mar 29, 2023
5 min read

Why Vendor Customer Support Matters
Mar 15, 2023
8 min read

How Organizations Select Digital Analytics Products
Feb 27, 2023
21 min read

An Event-Based Architecture <> Product Analytics
Feb 14, 2023
5 min read