
Sam Edwards
Former Global Technology Partner Manager, Amplitude
Sam is a global technology partner manager at Amplitude and former solutions engineer and customer success manager. She specializes in helping businesses reach their revenue goals, scale for growth, and build the best product for their users.
Posts by Sam

What Is Funnel Analysis? Definition, Examples, and Tools
Apr 1, 2025
11 min read

What Is Customer Retention? Definition, Examples, & Tools
Apr 1, 2025
20 min read

A Guide to User Behavior Analytics (UBA): How to Track & Analyze
Aug 16, 2024
20 min read

How Behavioral Marketing Can Better Target Your Audience
Dec 1, 2021
9 min read

Predictive Analytics 101: Leverage Prediction to Get Business Results
Nov 22, 2021
10 min read

Increase Shopping Cart Values in Ecommerce in 6 Clicks
Oct 26, 2021
4 min read

3 Use Cases for Customer Behavior Analytics
Oct 21, 2021
9 min read

The Problem with Basic Website Analytics (& What You Should Really Measure)
Oct 1, 2021
13 min read

Product Strategy Template: Focus Your Efforts With These 3 Steps
Mar 9, 2021
11 min read

Maximize the ROI of Your Data Management Platform
Jan 28, 2021
16 min read

How Behavioral Cohorts Unlock the Customer Lifecycle
Dec 7, 2020
15 min read

Team Spotlight: A Look at Amplitude’s Sales Development Team
Nov 19, 2019
7 min read