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Carmen DeCouto headshot
Carmen DeCouto

Group Product Marketing Manager, Amplitude

Carmen DeCouto is a Product Marketing Manager at Amplitude, passionate about helping digital businesses connect data to growth. Before joining product marketing, she led a growth team focused on monetization lifecycle and startup programs—bridging the gap between user activation, engagement, and revenue.

Posts by Carmen

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Read 
Insights
Top Five User Research Pitfalls and How to Avoid Them

Nov 11, 2025

11 min read

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Insights
​​Product Tooltips: What They Are and How to Create Them

Sep 21, 2025

10 min read

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Insights
How to Create Compelling Product Tours for Users

Sep 21, 2025

7 min read

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Insights
A Guide to In-App Guides

Sep 21, 2025

9 min read

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Insights
How to Create Product Surveys Users Want to Answer

Sep 14, 2025

10 min read

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Insights
A Guide to Creating Effective Product Feedback Surveys

Jun 16, 2025

9 min read

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Product
How to Target Your Most Valuable Users in Real Time

May 20, 2025

5 min read

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Product
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI

May 19, 2025

7 min read

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Read 
Product
How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization

May 14, 2024

6 min read

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Insights
Top 10 Metrics to Measure Freemium and Free Trial Performance

Mar 5, 2024

12 min read

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