Group Product Marketing Manager, Amplitude

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Carmen DeCouto

Group Product Marketing Manager, Amplitude

Carmen DeCouto is a Product Marketing Manager at Amplitude, passionate about helping digital businesses connect data to growth. Before joining product marketing, she led a growth team focused on monetization lifecycle and startup programs—bridging the gap between user activation, engagement, and revenue.

Posts by Carmen

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From Tickets to Product Truth: How Support Data Powers Better Products

Jan 8, 2026

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Top Five User Research Pitfalls and How to Avoid Them

Nov 11, 2025

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Product Tooltips: What They Are and How to Create Them

Sep 21, 2025

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How to Create Compelling Product Tours for Users

Sep 21, 2025

7 min read

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A Guide to In-App Guides

Sep 21, 2025

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How to Create Product Surveys Users Want to Answer

Sep 14, 2025

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A Guide to Creating Effective Product Feedback Surveys

Jun 16, 2025

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How to Target Your Most Valuable Users in Real Time

May 20, 2025

5 min read

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4 Proven Campaign Optimization Strategies to Maximize Marketing ROI

May 19, 2025

7 min read

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How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization

May 14, 2024

6 min read

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Top 10 Metrics to Measure Freemium and Free Trial Performance

Mar 5, 2024

12 min read

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